Thursday, August 15, 2013

What is up with the Hard To Find AppleCheeks trend.


ROY-G-BIV: I think we all learned this memory aid in school, but what do you do if your rainbow is missing a few letters? And what do you do if they have been retired! Do you dare to wade into the waters of the HTF pool?
Recently the demand for certain retired Applecheeks colours have shot through the roof! Everyone wants to have one (or more) of each of the colours, and I understand the desire completely. I once said that if I could have a Periwinkle, I would be completely happy, I would never be able to, or desire to, set my hands on anything rarer than that. Well, as they always say “in for a dime, in for a dollar” I found ways to stretch my diaper budget and get a few more. I am now just missing the three Girly Unicorns*, which I despair of ever getting as they are in such high demand.
What drives people into this craze? The obvious answer is the desire to complete their rainbow. It is no fun to know you have “most of” anything, but cannot complete the set! This desire drives people to spend much more than retail because the “need it” to complete their collection. But simply put “Beauty (or value) is in the eye of the beholder” and clearly people are willing and indeed excited to pay if it means they get that last diaper they just have to have.


Lavender fields, Samoa and Plum, the HTFs I need!!!!!
*why unicorns? Simple people say they exist, but have you ever really seen one in person?

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